Last updated: 20 October 2026 · Version v102-2026-10-20
1. About these Terms
These Terms & Conditions govern your use of the Cognival website, waitlist, launch communications, product information, Lock In preorders, Cognival previously accepted orders and any related products or services made available through cognival.co.uk.
By using the website, joining the waitlist, submitting an inquiry or placing an order, you agree to the applicable parts of these Terms.
2. Company information
The website is operated by Cognival LTD, a private limited company registered in England and Wales under company number 16782883.
- Registered office: 1 De La Warr Way, Cambourne, Cambridge, England, CB23 6DX.
- Email: business@cognival.co.uk.
- Website: cognival.co.uk.
3. Website use
You must use the website lawfully and responsibly. You must not misuse the website, interfere with its operation, attempt unauthorised access, scrape or copy content at scale, introduce malware, bypass security features, or use the website in a way that damages Cognival, its users, or its services.
4. Waitlist and launch access
Waitlist registration gives you access to Cognival launch communications and may provide priority information about limited releases, early access, product updates, and availability.
Waitlist registration does not guarantee product availability, allocation, price, delivery date, or purchase eligibility. Limited releases may be subject to quantity limits, location restrictions, eligibility checks, payment confirmation, and operational availability.
5. Product information and suitability notice
Cognival product information is provided for general consumer information. Always read the approved product label, warnings, ingredients, directions, and recommended intake before use.
Cognival products are intended to complement, not replace, a varied, balanced diet and healthy lifestyle. They are not intended to diagnose, treat, cure, or prevent disease. If you are pregnant, breastfeeding, taking medication, have a medical condition, or are unsure whether a product is suitable for you, seek advice from a qualified healthcare professional before use.
Product images, packaging, ingredient information, and availability may vary as products move through launch, manufacturing, regulatory review, and fulfilment processes.
6. Orders, preorders, pricing, and payment
Prices include VAT where applicable. Delivery charges, accepted payment methods, currency and the complete amount payable are shown before you place an order. Website prices shown in pounds are United Kingdom reference prices. Stripe Checkout selects one supported currency from the checkout location: EUR for European Union countries and GBP for other supported destinations. EUR product and delivery prices are converted from the GBP reference prices using the latest available ECB daily reference rate and rounded to the nearest cent. The quoted rate is fixed for that checkout session. The final action in Stripe clearly confirms the currency and total and that the transaction creates an obligation to pay.
A contract is formed when your payment is accepted and we issue an order or payment confirmation. We may refuse, cancel, or limit a transaction before acceptance where there is a payment failure, suspected fraud, incorrect pricing, delivery restriction, regulatory issue, or another legitimate operational reason. If we cancel after taking payment, we will refund the amount paid for the cancelled transaction.
A preorder is an advance purchase of goods that are still being manufactured, prepared, packaged, or made ready for launch.
Lock In is offered at a £39.99 first-batch preorder price. The displayed planned public price of £49.99 is our intended price after the preorder window; Cognival may lawfully change future prices and does not guarantee that later stock will remain available.
7. Previously accepted orders
Earlier membership and merchandise offers are closed to new purchases. If you already placed an order, the terms and benefits accepted with that order continue to apply. Contact Cognival for help with an existing order.
8. Delivery and order updates
The expected dispatch timing is shown in Stripe Checkout before payment. A preorder is not supplied immediately. We send confirmation and order updates to your checkout email, followed by carrier tracking when your order is dispatched.
For orders accepted before these Terms were updated, the fulfilment commitments and benefits agreed at purchase continue to apply. A change to website information does not extend an existing agreed deadline or remove your rights.
Stripe collects the delivery address during checkout. We may contact you if additional fulfilment details or an address correction are needed. We will never request complete payment-card details through a delivery form.
9. Order delays and non-delivery
If an order is delayed or has not been supplied within its agreed timeframe, contact business@cognival.co.uk with your order reference. Your rights to cancellation, refund or another remedy under the contract and applicable law remain unaffected.
10. Distance-selling cancellation, returns, and faulty goods
Your statutory consumer rights are not affected. Where the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 apply, you will normally have the right to cancel an online order for goods from the time the contract is formed until 14 days after the goods are delivered, subject to the legal exceptions.
If you validly cancel, refunds will be handled in accordance with applicable law. For hygiene, safety, and product-integrity reasons, sealed goods that are not suitable for return for health-protection or hygiene reasons may lose the cancellation right once unsealed. This does not affect your rights where goods are faulty, damaged, misdescribed, or otherwise not in conformity with the contract.
If a product arrives damaged, incorrect, faulty, or not as described, contact us promptly at business@cognival.co.uk with your order details and supporting information.
Unless Cognival agrees otherwise or the goods are faulty, you are responsible for the direct cost of returning cancelled goods. You must send them back within 14 days after telling us that you are cancelling. We may withhold reimbursement until we receive the goods or you provide evidence that they were sent back.
To exercise a cancellation right, email business@cognival.co.uk with your name, payment reference, the goods concerned and a clear statement that you wish to cancel. No account is required. We will acknowledge the request and provide return instructions where applicable.
11. Intellectual property
All Cognival names, logos, branding, product visuals, packaging designs, copy, graphics, photography, code, layouts, and other website materials are owned by or licensed to Cognival LTD unless stated otherwise.
You may not reproduce, modify, distribute, publish, sell, or commercially use Cognival materials without written permission.
12. User submissions and communications
If you submit messages, feedback, ideas, or other content to Cognival, you confirm that you have the right to send it and that it does not infringe another person’s rights. We may use feedback to improve our products, website, and customer experience.
We may use proportionate security controls, automated spam signals and Cloudflare Turnstile to protect the contact form. Messages that appear automated, duplicated, abusive or unrelated may be held for review, rejected or deleted. This does not prevent a genuine customer from contacting us directly by email.
13. Third-party links and research references
The website may include links to third-party websites, platforms, studies, payment providers, delivery providers, or services. These are provided for convenience and information. We are not responsible for third-party content, policies, availability, or practices.
14. Website availability
We aim to keep the website secure and available, but access may be interrupted for maintenance, updates, security, hosting issues, or events outside our reasonable control. We do not guarantee that the website will always be available or error-free.
15. Liability
Nothing in these Terms limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or your statutory consumer rights.
To the maximum extent permitted by law, we are not liable for indirect, incidental, special, consequential, or business losses arising from use of the website, waitlist, product information, or reliance on website content.
16. Changes to these Terms
We may update these Terms from time to time. The latest version will be posted on this page and will apply from the date shown, unless otherwise stated.
17. Governing law
These Terms are governed by the laws of England and Wales. If you are a consumer living elsewhere in the United Kingdom or the European Union, you may also have mandatory rights under local consumer law.
18. Contact
For questions about these Terms, contact business@cognival.co.uk.